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GT Product Consulting
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Bvado Entertainment Case Study

Revitalizing Bvado: A Strategic Pivot Towards Entertainment

  • Customer: Bryan Vandoorninck
  • Company: Bvado
  • Industry: Entertainment/Sports
  • Buyer Persona: B2B Small business owners
  • Author: Guillermo Trujillo
  • Publish Date: March 19, 2024

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Case Study

Bvado's Story

Bvado, led by Bryan Vandoorninck (MBA), embarked on a journey to revolutionize children’s education through innovative mini-soccer games intertwined with educational content. Bryan, being a former Division 1 soccer player and driven by his passion for soccer and education, envisioned a service that would engage young players in a fun and enriching learning experience. Despite early enthusiasm, the company faced challenges in gaining traction within its target market. Recognizing the need for a strategic pivot, Bryan sought the expertise of GT Product Consulting to explore new avenues for growth. Through collaboration and strategic planning, Bvado transitioned towards an entertainment-focused model, leveraging its existing assets to target bars, breweries, corporate events, and private parties. This case study delves into Bvado's transformation journey and highlights the key successes achieved with the guidance of GT Product Consulting.


Through our partnership, Bvado achieved remarkable success in two key areas:

  • Strategic Repositioning: By pivoting from youth soccer and education to the realm of interactive entertainment, Bvado successfully realigned its business strategy to capitalize on emerging market opportunities. This strategic shift enabled Bvado to expand its target audience and unlock new revenue streams, positioning the company for sustained growth and relevance in the competitive entertainment industry.
  • Digital Transformation: With the launch of a custom-coded WordPress website designed and developed by GT Product Consulting, Bvado enhanced its online presence and customer engagement capabilities. The new website served as a powerful digital platform to showcase Bvado's offerings, attract target audiences, and facilitate seamless interaction with potential partners and clients. This digital transformation empowered Bvado to establish a compelling brand identity and strengthen its competitive position in the digital marketplace.

The Opportunity of Strategic Reinvention

Before partnering with GT Product Consulting, Bvado encountered a pivotal juncture in its entrepreneurial journey. Initially conceived as a service for teaching soccer skills to children through mini-soccer games coupled with educational content, Bvado faced a stagnant market response and limited traction. Recognizing the need for strategic reinvention, Bryan, the visionary founder of Bvado, sought innovative solutions to pivot the company's direction and unlock untapped potential in the realm of sports and entertainment. This proactive quest for evolution presented Bvado with a unique opportunity to redefine its value proposition and capitalize on emerging market trends.

Why Bvado Chose GT Product Consulting

Bvado's decision to partner with GT Product Consulting stemmed from a meticulous evaluation process aimed at identifying a strategic collaborator capable of propelling its ambitious transformation agenda. Upon encountering the challenges of market stagnation and the need for strategic realignment, Bryan embarked on a quest to find a consulting partner with a proven track record of fostering business innovation and driving tangible results.

In this pursuit, Bryan discovered GT Product Consulting through a combination of industry research and referrals within his professional network. Impressed by GT Product Consulting's reputation for delivering impactful solutions and its deep expertise in guiding businesses through pivotal transitions, Bryan engaged in thorough due diligence, exploring multiple consulting options and assessing their respective capabilities.


Throughout this deliberative process, GT Product Consulting emerged as the clear choice for Bvado due to several compelling factors. Notably, GT Product Consulting's distinguished portfolio of successful client engagements, particularly within the realm of business strategy development, website design & development, and marketing, resonated strongly with Bvado's objectives and aspirations. Furthermore, the personalized approach and collaborative ethos demonstrated by GT Product Consulting during initial discussions instilled confidence in Bryan, fostering a sense of alignment and shared vision for the future.


Ultimately, Bvado's decision to entrust its strategic reinvention journey to GT Product Consulting was driven by a combination of factors, including the firm's stellar reputation, demonstrable expertise, and commitment to delivering customized solutions tailored to Bvado's unique needs and aspirations.

How GT Product Consulting Responded

Upon commencement of the engagement, GT Product Consulting swiftly initiated a comprehensive diagnostic process aimed at gaining a nuanced understanding of Bvado's unique challenges and opportunities. Recognizing the critical importance of laying a solid foundation for Bvado's strategic pivot, our team strategically prioritized key areas for immediate attention, focusing on critical aspects that would set the stage for future success.


First and foremost, GT Product Consulting collaborated closely with Bryan and the Bvado team to delineate the company's revamped service offerings, refining its value proposition to align more closely with the emerging entertainment-focused business model. This involved intensive brainstorming sessions, market research, and iterative refinement to distill Bvado's core competencies and value proposition into compelling service offerings tailored to the needs of its target audiences.

Simultaneously, our team embarked on a multifaceted research endeavor to identify and segment Bvado's target audiences, leveraging demographic, psychographic, and behavioral data to develop robust buyer personas that would serve as the cornerstone of the company's marketing and sales strategies. This meticulous segmentation process enabled Bvado to gain deeper insights into its customer base, facilitating more targeted and effective outreach efforts.


In parallel, GT Product Consulting conducted a comprehensive competitor analysis to assess the competitive landscape and identify areas of differentiation for Bvado. By meticulously scrutinizing industry peers and benchmarking against best practices, our team unearthed valuable insights that informed Bvado's strategic positioning and value proposition, allowing the company to carve out a distinctive niche in the market.

Furthermore, recognizing the pivotal role of digital presence in today's business landscape, GT Product Consulting conducted thorough research into the technical requirements for designing and developing Bvado's website. Drawing upon our expertise in web design and development, we devised a tailored strategy to create a visually stunning, user-friendly website that would serve as a powerful marketing tool and customer engagement platform for Bvado.

Throughout these early stages of collaboration, Bryan and the Bvado team expressed profound appreciation for GT Product Consulting's proactive approach, expertise, and unwavering commitment to delivering exceptional results. Our transparent communication, strategic guidance, and relentless focus on addressing Bvado's most pressing needs instilled confidence in our partnership, laying a solid foundation for continued success in the days ahead.

The Results

These compelling results underscore the transformative impact of GT Product Consulting's strategic guidance and collaborative partnership, positioning Bvado for sustained success and continued growth in the dynamic entertainment market landscape.

  • Enhanced Market Positioning: Following the strategic guidance and implementation support provided by GT Product Consulting, Bvado witnessed a remarkable transformation in its market positioning. By realigning its service offerings and refining its value proposition to focus on entertainment-centric solutions, Bvado successfully differentiated itself from competitors, capturing the attention of its target audiences and positioning itself as a premier provider of innovative entertainment experiences.
  • Expanded Client Base: Leveraging the meticulously crafted buyer personas and targeted marketing strategies developed in collaboration with GT Product Consulting, Bvado experienced a significant expansion of its client base. The refined segmentation approach enabled Bvado to tailor its outreach efforts more effectively, resonating with diverse audience segments and attracting a steady influx of new clients seeking engaging entertainment solutions.
  • Substantial Revenue Growth: With the implementation of a robust pricing strategy and the optimization of sales and marketing initiatives, Bvado realized substantial revenue growth by 35% MoM in a relatively short span of time. The strategic alignment of pricing with perceived customer value, coupled with streamlined sales processes and targeted marketing campaigns, translated into tangible financial gains for Bvado, bolstering its bottom line and fueling further business expansion.
  • Heightened Brand Awareness: Through the collaborative efforts of Bvado and GT Product Consulting, Bvado's brand visibility and awareness surged to new heights. The launch of a visually captivating and user-friendly website, coupled with strategic cross-promotional initiatives and targeted digital marketing campaigns, enabled Bvado to amplify its brand presence across relevant channels, captivating the attention of its target audience and solidifying its position as a leading player in the entertainment industry.

Enhanced Customer Engagement: By leveraging the intuitive website design and engaging content developed in partnership with GT Product Consulting, Bvado witnessed a notable uptick in customer engagement and interaction. The user-friendly interface, coupled with compelling multimedia content and seamless navigation, facilitated deeper connections with customers, fostering increased engagement, loyalty, and advocacy among Bvado's client base.

Call-to-Action

Ready to unlock the full potential of your business and achieve remarkable results like Bvado? Contact our sales team today to explore how GT Product Consulting can help you drive growth, enhance brand visibility, and exceed your business objectives. Whether you're seeking strategic guidance, comprehensive website design and development services, or tailored marketing solutions, we're here to partner with you every step of the way. Don't miss out on the opportunity to elevate your business to new heights. Get in touch with us now to embark on your journey to success.

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